Which of the Following Is NOT One of the Major

question 89

Multiple Choice

Which of the following is NOT one of the major types of descriptive studies?

• A) internally or externally focused sales studies
• B) consumer perception and behavior studies
• C) cause-and-effect qualitative studies
• D) market characteristic studies
• E) consumer behavior studies

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Definitions:

Operant Conditioning

A method of learning that employs rewards and punishments for behavior, influencing the likelihood of that behavior being repeated.

Chattel

Personal property that can be moved, often used historically to refer to slaves as property.

Jamestown Census

The historical recordings of the population and demographic information of the Jamestown settlement, the first permanent English settlement in the Americas, established in Virginia in 1607.

Blacks

A term referring to people of African descent, often used in the context of discussing ethnic, cultural, or racial identity and issues.