Which of the Following Is NOT an Example of a Descriptive

question 67

Multiple Choice

Which of the following is NOT an example of a descriptive research goal?

• A) to develop a profile of a target market
• B) to determine the cause of a sales decrease
• C) to estimate the frequency of product use as a basis for sales forecasts
• D) to determine the degree to which marketing variables are associated
• E) to determine the relationship between product use and perception of product characteristics

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Definitions:

External Cost

Costs incurred by third parties as a result of an economic transaction, which are not reflected in the transaction's market price, often necessitating government intervention.

Social Cost

The total cost to society, including both private costs incurred by individuals and external costs not accounted for by the market.

Demand Curve

A graphical representation of the relationship between the price of a good or service and the quantity demanded for a given period.

Supply Curve

The supply curve is a graphical representation showing the relationship between the price of a good or service and the quantity supplied for a given period, typically upward sloping.