Examlex
All of the following are examples of guides that a researcher should first consult when proceeding with a marketing research project EXCEPT:
Continuous Improvement
Involves always searching for new ways to improve operations quality and performance.
Quality Control
Checks processes, materials, products and services to ensure that they meet high standards.
High Standards
The requirement or expectation for excellence and superior performance in a particular activity or field.
Internal Customers
Employees or departments within an organization that rely on other parts of the organization for products or services.
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