________ Involves Merging Internal Customer Data with External Geographic,demographic,and Lifestyle

question 2

Multiple Choice

________ involves merging internal customer data with external geographic,demographic,and lifestyle data on the same customers.

• A) Geo-demographic coding
• B) Syndicated coding
• C) Psychographic coding
• D) Computer mapping
• E) Construction coding

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Definitions:

Central Tendency

A statistical measure that identifies the center of a data set, often using the mean, median, or mode.

Variation

Differences or diversities in characteristics among individuals of a population, species, or between groups.

Standard Deviation

A measure of the amount of variation or dispersion of a set of values.

Mean Age

An arithmetic average age of all the individuals in a given group or sample.