Scanner Panels with Cable TV Are Used Primarily for All

question 36

Multiple Choice

Scanner panels with cable TV are used primarily for all of the following purposes EXCEPT:

• A) promotional mix analyses.
• B) copy testing.
• C) new product testing.
• D) positioning.
• E) distribution channel selection.

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Definitions:

Personal Relevance

The degree to which information or an event is pertinent to an individual's life and interests.

Availability Heuristic

A mental shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method, or decision.

Confirmation Bias

The tendency to view events and people in ways that fit how we want and expect them to be.

Causal Attribution

The process by which individuals explain the causes of behavior and events, attributing them to internal dispositions or external situations.