According to the Text,________ Are the Primary Means of Obtaining

question 25

Multiple Choice

According to the text,________ are the primary means of obtaining information about consumers' motives,attitudes,and preferences.

• A) surveys
• B) focus groups
• C) secondary research
• D) experiments
• E) in-depth interviews

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Definitions:

Splitters

Refers to scientists, especially taxonomists, who prefer to classify organisms into many fine categories based on small differences.

Naming Species

The process of systematically identifying and classifying organisms into groups based on shared characteristics, following a standard set of rules.

Lumping

The practice in taxonomy of grouping together several previously separate species into one broader category.

Obsidian

A naturally occurring volcanic glass, used by ancient people for making sharp tools and ornaments.