The Main Purpose of a Focus Group Is to Gain

question 36

True/False

The main purpose of a focus group is to gain insights on issues of interest to the researcher by listening to a group of people from the appropriate target market.

---

Definitions:

Analytical Comparison

A process of examining similarities and differences between two or more items or data sets, often to understand their nature or determine key factors.

Analytical Comparisons

The examination and evaluation of differences and relationships between data groups through statistical methods.

Null Hypothesis

A statistical hypothesis that assumes no significant difference or effect exists within the data set being analyzed.

Familywise Error

Probability of making at least one Type I error across a set of comparisons.