Which of the Following Is NOT an Advantage of Using

question 63

Multiple Choice

Which of the following is NOT an advantage of using depth interviews compared to using focus groups in marketing research?

• A) Depth interviews can uncover deeper insights than focus groups.
• B) Depth interviews result in a free exchange of information that may not be possible in focus groups.
• C) Depth interviews attribute the responses directly to the respondent, unlike focus groups, where it is often difficult to determine which respondent made a particular response.
• D) With probing, it is possible to get at the real issue when topics are complex.
• E) Skilled depth interviewers are inexpensive and easy to find compared to focus group moderators.

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Definitions:

Consignment

A sales arrangement in which goods are entrusted to a seller, but title to the goods remains with the supplier until they are sold.

Consignor

The entity that owns goods but entrusts them to another (consignee) for sale, distribution, or safekeeping.

Inventory

The raw materials, work-in-progress products, and finished goods that are considered to be the portion of a business’s assets that are ready or will be ready for sale.

Price Decline

Price decline refers to a decrease in the value or cost of an asset or commodity over a period, often influenced by market conditions or changes in supply and demand.