Why Would a Researcher Choose to Use Online Focus Groups

question 78

Essay

Why would a researcher choose to use online focus groups over traditional focus groups? Taking the other view,why would traditional focus groups be preferred?

---

Definitions:

In-Process Research and Development

Expenditures on research and development activities that are not yet complete, which may be capitalized as an intangible asset.

Indefinite-Lived Asset

An asset that is not anticipated to be consumed or used up and does not have a definable useful life, such as certain trademarks or goodwill.

Amortization

A financial term referring to the gradual reduction of a debt over a period of time by periodic payments of principal and interest.

Acquired Subsidiary

A company that becomes a subsidiary through purchase or takeover by another company.