Advantages of Depth Interviews Over Traditional Focus Groups Include All

question 5

Multiple Choice

Advantages of depth interviews over traditional focus groups include all of the following EXCEPT:

• A) richer discussion of sensitive topics.
• B) deeper insights about underlying motives.
• C) less social pressure to conform.
• D) scheduling of respondents.
• E) cost per respondent.

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Definitions:

Hans Selye

A pioneering Hungarian-Canadian endocrinologist who is known for his research on the stress response and for introducing the concept of General Adaptation Syndrome.

Meyer Friedman

A cardiologist known for co-developing the theory that the Type A behavior pattern increases the risk of heart disease.

Walter Cannon

A physiologist known for his work on the fight or flight response and contributions to understanding the autonomic nervous system.

General Adaptation Syndrome

A three-stage response (alarm, resistance, exhaustion) that the body goes through when exposed to stress.