Why Would a Researcher Choose to Use Online Focus Groups

question 78

Essay

Why would a researcher choose to use online focus groups over traditional focus groups? Taking the other view,why would traditional focus groups be preferred?

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Definitions:

Key Dates

Specific and significant dates that are critical to the planning, execution, and evaluation of a project, campaign, or event.

Launched

The act of officially starting or introducing a new product, service, campaign, or initiative to the market or public.

Content Ideation

Content ideation is the creative process of generating and developing new ideas for content, aiming to fulfill specific marketing objectives and resonate with the target audience.

Social Media Plan

A strategic document that outlines goals, tactics, and metrics for using social media to achieve marketing and communication objectives.