The Advantages of Using Mall Intercept Interviews to Collect Research

question 77

True/False

The advantages of using mall intercept interviews to collect research data include good control of the environment and good response rates.

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Definitions:

Selective Distribution

A level of distribution density whereby a firm selects a few retailers in a specific geographic area to carry its products.

Distribution Extremes

The varying strategies in distributing products, ranging from intensive distribution, where products are available everywhere, to exclusive distribution, where products are available only in select outlets.

Geographical Area

A defined physical region or space characterized by certain geographical features or boundaries.

Financial Service

Economic services provided by the finance industry, which encompasses a broad range of businesses that manage money.