The Interviews Conducted by Procter & Gamble on Olay Beauty

question 95

Multiple Choice

The interviews conducted by Procter & Gamble on Olay Beauty Bar,where the respondents actually washed their hands and face with the bar in a test area before responding to a survey falls under which of the following categories?

• A) traditional telephone interviews
• B) computer-assisted telephone interviewing
• C) personal in-home interviews
• D) mall-intercept personal interviews
• E) computer-assisted personal interviewing (CAPI)

---

Definitions:

Cash Flow Hedge

A hedging strategy used to manage risk associated with variability in cash flows, typically related to interest rates or currency exchange rates.

Inventory Purchase

The process of acquiring goods that a company will sell to customers or use in the production of goods to be sold.

Forward Contract

A financial derivative that represents an agreement to buy or sell an asset at a pre-agreed future point in time at a specified price.

Spot Rate

The current exchange rate at which a currency can be bought or sold for immediate delivery.