In a Pepsi Project the Researcher Is Interested in Examining

question 69

Multiple Choice

In a Pepsi project the researcher is interested in examining the effect of humor and the effect of various levels of brand information on advertising effectiveness.Three levels of humor (no humor,some humor,and high humor) are to be examined.Likewise,brand information is to be manipulated at three levels (low,medium,and high) .The resulting table would be three rows (levels of information) by three columns (levels of humor) ,producing nine possible combinations or cells.The respondents would be randomly assigned to one of the nine cells.Respondents in each cell would receive a specific treatment combination.After exposure to a treatment combination,measures would be obtained on attitudes toward Pepsi advertising,brand,and the celebrity from respondents in each cell.To which category of design does this fall into?

• A) statistical regression design
• B) recombinant design
• C) static group design
• D) one-shot case study
• E) factorial design

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Definitions:

Cognitive Model

An approach in psychology that explains human behavior by understanding thought processes.

Learning/Behavioral Approach

The Learning/Behavioral Approach is a perspective in psychology that emphasizes the importance of observable behaviors, and suggests that behaviors are learned through interactions with the environment, particularly through conditioning.

Flat Affect

An emotional state characterized by a lack of visible emotional expression or response, often seen in certain psychiatric disorders.

Positive Symptoms

Manifestations in conditions such as schizophrenia, including hallucinations or delusions, which represent an excess or distortion of normal functions.