Constant Sum Scaling Forces the Respondent to Discriminate Among Alternatives

question 55

True/False

Constant sum scaling forces the respondent to discriminate among alternatives and also comes closer to resembling the shopping environment.

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Definitions:

Biological Makeup

The genetic and physiological characteristics that define an individual's biology, including genetic code, organ functioning, and hormonal levels.

Internal Mental Events

Psychological phenomena that occur within the mind, including thoughts, feelings, and perceptions, not directly observable by others.

B.F. Skinner

A psychologist from America recognized for his contributions to the field of behaviorism and for creating the operant conditioning theory.

John Watson

A pioneering figure in psychology known for establishing the behaviorist school of thought.