In Marketing Research,ordinal Scales Are Used for All of the Following

question 18

Multiple Choice

In marketing research,ordinal scales are used for all of the following purposes EXCEPT:

• A) preference rankings.
• B) market shares.
• C) market position.
• D) social class.
• E) B and C

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Definitions:

Equivalent Units

A concept in cost accounting used to allocate costs to partially completed goods, converting them into the amount of finished goods units that could have been produced.

Conversion Costs

The combined costs of direct labor and overhead associated with transforming materials into finished goods.

Weighted-Average Method

An inventory costing method that calculates the cost of goods sold and ending inventory based on the average cost of all items available for sale during the period, weighted by the number of units.

Costs Per Equivalent Unit

A calculation used in process costing that distributes costs evenly across units produced, factoring in various stages of completion.