A Comparative Scaling Technique in Which Respondents Are Presented with Several

question 64

Multiple Choice

A comparative scaling technique in which respondents are presented with several objects simultaneously and asked to order or rank them according to some criterion is called ________.

• A) rank order scaling
• B) paired comparison scaling
• C) constant sum scaling
• D) semantic differential scaling
• E) semantic meaning scaling

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Definitions:

Workers

Individuals engaged in physical or mental activities aimed at producing goods or providing services in exchange for wages.

AVC

Stands for Average Variable Cost, which is the per-unit cost of production excluding fixed costs, changing with the level of output.

Output

The total amount of goods or services produced by a person, machine, or industry.

Total Fixed Cost

The sum of all expenses that remain constant regardless of the level of production or output in a business operation.