In Developing Countries,which of the Following Scales Would Be Best

question 66

Multiple Choice

In developing countries,which of the following scales would be best for measuring consumer preferences?

• A) ordinal scales
• B) ratio scales
• C) interval scales
• D) substantive scales
• E) dichotomous scales

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Definitions:

Hospital Cafeteria

A dining area within a hospital that provides meals and snacks to patients, visitors, and staff, often catering to a variety of dietary needs.

Pampered Chef

A multi-level marketing company that sells kitchen tools, food products, and cookbooks for home cooking and entertaining.

Direct Selling

A marketing strategy in which goods are sold directly to customers, avoiding conventional retail settings.

Wholesale Selling

The act of selling goods in large quantities at lower prices to retailers or other merchants, who then sell to end consumers.