A(n)________ Is a Rating Scale That Requires the Respondents to Express

question 43

Multiple Choice

A(n) ________ is a rating scale that requires the respondents to express an opinion since a "no opinion" option is not provided.

• A) balanced rating scale
• B) unbalanced rating scale
• C) forced rating scale
• D) systematic rating scale
• E) opinion scale

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Definitions:

Customer Profiles

Detailed descriptions of a business's typical or ideal customers, including demographic, psychographic, and behavioral traits.

Demographic Characteristics

Attributes of populations, such as age, race, gender, income, education, and employment, which are used for statistical and marketing analysis.

Data Secure

Measures and protocols in place to ensure the confidentiality, integrity, and availability of data.

CRM Systems

Customer Relationship Management Systems; software solutions designed to manage a company’s interactions with current and potential customers, streamline processes, and improve profitability.