An Approach for Assessing Reliability,which Requires Two Equivalent Forms of the Scale

question 86

Multiple Choice

An approach for assessing reliability,which requires two equivalent forms of the scale to be constructed,and then measures the same respondents at two different times using the alternate forms is called ________.

• A) test-retest reliability
• B) alternative-form reliability
• C) internal consistency reliability
• D) random reliability
• E) binary reliability

---

Definitions:

Salon Hair-care Products

Professional-grade products sold through salons, typically of higher quality and price, designed for specific hair care needs and treatments.

Price Premium

The amount by which a product’s selling price exceeds its cost or its perceived value compared to similar products.

Dollar Sales Market Share

A metric that measures the percentage of a market's total sales, in dollars, that is captured by a company or brand.

Unit Volume Market Share

The measure of a company's sales in units compared to the total sales volume of all competitors in the market.