All of the Following Are Common Examples of Judgmental Sampling

question 78

Multiple Choice

All of the following are common examples of judgmental sampling EXCEPT:

• A) test markets selected to determine the potential of a new product.
• B) purchase engineers selected in industrial marketing research because they are considered to be representative of the company.
• C) department stores selected to test new merchandising display.
• D) mall intercept interviews conducted without qualifying the respondents.
• E) bellwether precincts selected in voting behavior research.

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Definitions:

Citizenship

The status of being a recognized member of a country, with specific rights and duties as defined by that country's laws.

Reservations

Designated areas of land set aside by the government for the use of Indigenous tribes, often recognized as sovereign entities.

Marriages

Legally recognized unions between individuals that establish rights and obligations between them, as well as with any offspring and in-laws.

Henry Luce

An influential American magazine magnate who co-founded Time, Life, Fortune, and Sports Illustrated, shaping 20th-century media.