All of the Following Are Common Examples of Judgmental Sampling

question 78

Multiple Choice

All of the following are common examples of judgmental sampling EXCEPT:

• A) test markets selected to determine the potential of a new product.
• B) purchase engineers selected in industrial marketing research because they are considered to be representative of the company.
• C) department stores selected to test new merchandising display.
• D) mall intercept interviews conducted without qualifying the respondents.
• E) bellwether precincts selected in voting behavior research.

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Definitions:

Franchise

A business arrangement where one party (the franchisor) grants another party (the franchisee) the right to use its trademark or business model to offer, sell, or distribute goods or services.

Necessity-based Entrepreneurship

Entrepreneurial activities initiated as a result of limited job opportunities or economic necessity, rather than from the identification of a new business opportunity.

Chemical-free

Products or processes that do not contain synthetic chemicals or additives.

Mortgage

A loan specifically used to purchase real estate, where the property serves as collateral for the loan.