Which of the Following Is a Controversial Recent Trend in the Focus-Group

question 80

Multiple Choice

Which of the following is a controversial recent trend in the focus-group service sector?

• A) meals no longer being provided to focus group participants
• B) reduced incentives to participants
• C) entire industries no longer using focus groups
• D) focus groups declining in price
• E) ghostwriters filling in for focus group moderators during report writing

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Definitions:

Purchase Decisions

The thought process and actions taken by consumers when choosing whether to buy a product or service.

Sentiment Mining

The process of analyzing online pieces of text to determine the emotional tone they carry, for purposes like understanding customer opinions.

Social Media Sites

Platforms where users create, share, and interact with content and each other online.

Unstructured Question

A type of question that is open-ended, allowing respondents to answer in their own words, providing rich qualitative data.