Which of the Following Is NOT a Suggestion to Follow

question 47

Multiple Choice

Which of the following is NOT a suggestion to follow when writing a marketing research report?

• A) Technical jargon should be used.
• B) The report should be easy to follow.
• C) Objectivity should guide report writing.
• D) Reinforce key information in the text with tables, graphs, and pictures.
• E) Several revisions of the report may be needed before the final document emerges.

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Definitions:

Net Cash

The total amount of cash and cash equivalents a company possesses after subtracting all its cash outflows from its cash inflows.

Operating Activities

Activities that relate to the primary operations of a company, such as selling, general, and administrative activities, as well as the production of goods and services.

Free Cash Flow

The amount of cash a company generates after accounting for capital expenditures needed to maintain or expand the asset base.

Net Income

The total profit or loss of a company after all expenses, including taxes and interest, have been subtracted from revenue.