Which of the Following Is NOT a Suggestion to Follow

question 47

Multiple Choice

Which of the following is NOT a suggestion to follow when writing a marketing research report?

• A) Technical jargon should be used.
• B) The report should be easy to follow.
• C) Objectivity should guide report writing.
• D) Reinforce key information in the text with tables, graphs, and pictures.
• E) Several revisions of the report may be needed before the final document emerges.

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Definitions:

Agenda Setting

The ability of the news media and public policy makers to influence the importance placed on topics of the public agenda.

Public Opinion

The aggregate of individual attitudes or beliefs held by the adult population.

Gallup Poll

A statistical survey that measures public opinion, conducted by the Gallup Organization.

News Media

Organizations and platforms that gather, produce, and distribute news to the public, including newspapers, television, radio, and the internet.