Thorndike Is to ______ as Pavlov Is to ______

question 13

Multiple Choice

Thorndike is to ______ as Pavlov is to ______.

• A) operant conditioning; classical conditioning
• B) classical conditioning; operant conditioning
• C) motivational interviewing; interpersonal interviewing
• D) interpersonal interviewing; motivational interviewing

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Definitions:

Purchase Decision Process

The stages consumers go through before, during, and after making a purchase, including recognition of needs, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Consumer Purchase Decision Process

The sequence of steps consumers go through, from recognizing a need or want to the post-purchase evaluation.

Situational Influences

External factors that can affect consumer behavior and decision-making processes at specific moments in time.

Psychological Influences

The effects of psychological factors on consumers' purchasing behavior, including perceptions, attitudes, beliefs, and emotions.