Can Advertisers Create a Need That Is Not Really Present

question 53

Essay

Can advertisers create a need that is not really present? Does advertising have the power to drive consumption up? Provide your explanation of your position.

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Definitions:

Top-down Processing

A cognitive process that starts with thoughts or expectations to make sense of information, rather than beginning with the sensory input.

Peripheral Vision

The part of vision that occurs outside the very center of gaze, allowing humans to perceive stimuli not in direct line of sight.

Prosopagnosia

A brain disorder marked by an inability to identify facial features.

Priming

A technique in psychology used to train people's memory both in positive and negative ways by presenting information that influences the response to subsequent stimuli without awareness of the connection.