What Are Affinity Communities

question 12

Multiple Choice

What are affinity communities?

• A)Funeral associations formed in Accra by the Ewe people
• B)Immigrant groups formed to protest ethnic discrimination
• C)Groups of people who come together to participate in particular forms of musicmaking
• D)Lineages of well-known singers in the Portuguese fado tradition
• E)Devotees of the deity Ganesh in India and the Indian diaspora

---

Definitions:

Awareness

The state or quality of being conscious or knowledgeable about something, especially through personal experience or learning.

Prospect

A potential customer who has shown interest in a company’s products or services and is considered likely to convert into a paying customer.

Managing Customer Expectations

The process of understanding, influencing, and fulfilling the anticipated needs and perceptions of customers.

Product Performance

The evaluation of how effectively a product meets its intended purpose and satisfies customer needs.