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Coupon Redemption Rate
The percentage of issued coupons that are used by consumers to make a purchase, indicating the effectiveness of coupon campaigns.
Sales Promotion
Marketing activities that aim to temporarily increase interest, demand, or sales of a product or service through incentives.
Flighting
An advertising strategy where ads are run for set periods of time, followed by periods with no ads, to optimize budgets and impact.
Advertising Schedule
A plan that outlines where, when, and how often an advertising campaign will run over a specific period of time to maximize its effectiveness.
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