Being in the Upper-Upper Class Is Usually the Result of _____;

question 93

Multiple Choice

Being in the upper-upper class is usually the result of _____; being in the lower-upper class is more a matter of _____.

• A)birth; achievement
• B)business success; birth
• C)gender; birth
• D)high-income; low-income

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Definitions:

American Marketing Association

A professional association for marketing professionals involved in the practice, teaching, and study of marketing worldwide.

Statement of Ethics

A formal document outlining the principles and ethical standards guiding the behavior and decision-making within an organization.

Champion Legislation

A legal initiative that has been strongly supported or promoted by a particular lawmaker or advocacy group.

Cause-Related Marketing

A marketing strategy where a company and a non-profit organization cooperate to promote a social or environmental cause.