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In what way do "new social movements" differ from those in the past?
Pluralist Theory
A theory of politics and policy-making that emphasizes the role of diverse, competing interest groups in shaping public policy.
Public Good
Describes a commodity or service that is provided without profit to all members of a society, either by the government or a private individual or organization.
Competing Interests
Situations where different groups or individuals have opposing objectives, often leading to conflict or negotiation.
Direct Marketing
A form of advertising that allows businesses to communicate straight to the customer, often through a variety of channels.
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