Examlex
William Kornhauser's mass-society theory suggests that involvement in social movements is likely among people with strong social ties.
Personal Brand
The distinctive image and identity that an individual presents to the public, particularly in online platforms and social media.
Online Persona
The summation of all of the characteristics and attributes assigned to a person by engaged audiences in online networks; an identity constructed by an individual online that may or may not represent who he or she truly is in real life.
Time and Frequency
Refers to the scheduling and regularity of actions or events, often in the context of posting content on media platforms to optimize audience engagement.
Thought Leadership
Establishing authority within a particular field or industry by producing and sharing innovative ideas and insights.
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