When People Model Themselves After the Members of Peer Groups

question 74

Multiple Choice

When people model themselves after the members of peer groups they would like to join,they are engaging in a process that sociologists call

• A)group conformity.
• B)future directedness.
• C)anticipatory socialization.
• D)group rejection.

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Definitions:

Guerrilla Marketing

An advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.

Word-of-Mouth

Informal communication among consumers sharing opinions and experiences about products or services, influencing potential buyers.

Unconventional Locations

Unconventional locations refer to non-traditional or unique places used for events, businesses, or activities, often to generate interest or attract a specific demographic.

Negative WOM

Negative word-of-mouth; the act of sharing unfavorable opinions or experiences about a product, service, or brand with others.