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What research method was used in Philip Zimbardo's study, the "Stanford County Prison"?
Norepinephrine
A neurotransmitter and hormone involved in arousal, alertness, and the stress response, playing a key role in the body's fight or flight mechanism.
Social Exchange Theory
A theory suggesting that social behavior is the result of an exchange process, aiming to maximize benefits and minimize costs.
Social Contagion Theory
A social psychological theory that explains how behaviors, attitudes, and emotions can spread through populations as if they were infectious diseases.
Social Identity Theory
A theory that posits individuals derive part of their self-image and self-esteem from the social groups to which they belong, influencing behaviors and attitudes.
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