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Competitive Advantage
A factor or situation that positions a firm more favorably or advantageously in the market relative to its competitors.
Competitive Advantage
An attribute that allows a company to outperform its competitors, enabling it to generate greater sales or margins and/or retain more customers.
Product Benefits
The advantageous features or outcomes that a customer receives from using a product.
Five Forces Model
A framework developed by Michael Porter that analyzes five key forces shaping the competitive intensity and profitability within an industry.
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