The Thomas Theorem States That

question 23

Multiple Choice

The Thomas theorem states that

• A)a role is as a role does.
• B)people rise to their level of incompetence.
• C)situations defined as real are real in their consequences.
• D)people know the world only through their language.

---

Definitions:

Brand Awareness

Consumers' recognition and knowledge of a specific brand's features or identity.

Company

An entity formed for the purpose of conducting business activities, which can range in size from sole proprietorships to large multinational corporations.

Brand Associations

The feelings, beliefs, and knowledge that consumers have about a brand, which can influence their purchasing decisions.

Decision

The act of making a choice among available alternatives.