The Chapter-Opening Story of the McDonald's Organization Explains

question 71

Multiple Choice

The chapter-opening story of the McDonald's organization explains:

• A) that "fast food" is really not served very efficiently.
• B) that the McDonald's idea never caught on abroad.
• C) why so many small businesses do not succeed.
• D) that the guiding principles of McDonald's have come to dominate our social life.

---

Definitions:

Matching Law

A principle in behavioral psychology stating that the proportion of responses directed toward an option matches the proportion of reinforcements obtained from that option.

Contend

To strive in opposition or against difficulties; to compete or argue.

Mowrer's Two-Factor Theory

Mowrer's Two-Factor Theory is a psychological theory that integrates classical conditioning and operant conditioning to explain the development of phobias and anxiety.

Avoidance

A behavioral response aimed to prevent an unpleasant outcome or stimulus, often developed as a coping mechanism in both humans and animals.