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Kai Erikson explains that disasters harm people in a way the public often fails to realize by:
Demographic Profile
A statistical representation of the characteristics of a population, including age, gender, income, and education.
Target Customers
Target customers are specific groups of people or organizations a business aims to reach with its products or services, identified by certain demographics, interests, or needs.
Personality Variables
Characteristics or traits that vary among individuals, influencing behavior and outcomes.
Market Segments
Subsets of a market comprised of individuals or organizations with one or more shared characteristics.
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