Examlex
What is the difference between "rumor" and "gossip"?
Crowd Sourcing
The practice of obtaining information, ideas, or content by soliciting contributions from a large group of people, typically from the online community, rather than from traditional employees or suppliers.
Brand Equity
The value and strength of a brand that determines its worth, based on the consumer’s perception, recognition, and loyalty.
Franchisers
Businesses that allow individuals or entities (franchisees) to operate a branch of their company, using the brand and business model, in exchange for fees or a share of the profits.
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