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Identify at least three social movements mentioned in the chapter. Using one or more theories of social movements, provide an explanation for the emergence of each. Can you identify stages in each social movement? If so, what are they?
Halo Effect
The assumption that because people have one desirable trait (e.g., attractiveness), they also possess many other desirable traits (e.g., intelligence).
Fear-based Messaging
A strategy that uses scare tactics or the threat of negative consequences to influence behavior or attitudes.
Moderate-fear Message
Communication that utilizes a moderate level of fear to persuade or motivate behavior change without overwhelming the audience.
Low-fear Message
A type of persuasive message that induces a minimal level of fear, intended to influence attitudes or behaviors without causing excessive anxiety.
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