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According to Lewin's Force Field Analysis, driving forces are those forces that act as barriers and drive people away from desired end states.
Product Innovation
The development of new or significantly improved goods or services to meet consumer needs or open new markets.
Four Ps
A marketing model that identifies and optimizes the four key elements of marketing: Product, Price, Place, and Promotion.
Planning
The process of setting objectives, outlining strategies, and developing actions to achieve goals.
Long-Term Relationships
Enduring engagements or associations between individuals, groups, or companies, emphasizing mutual benefit, loyalty, and sustained interaction.
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