Examlex
Select the most correct statement.
Buying Processes
The series of steps consumers or organizations follow to make a purchase decision, including need recognition, information search, evaluation, and the purchase decision.
Martin Lindstrom
A recognized authority in branding and consumer behavior, known for his writings and insights on how companies can create impactful brands.
Buyology
The study of consumer purchasing behavior and the psychological influences behind decision-making.
Genealogy
The study and tracing of lines of descent or the development of families.
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