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The middle colonies:
Environmental Scanning
The systematic process of collecting, analyzing, and using information about external events and trends which can influence an organization's decision-making process.
Potential Trends
Emerging or possible directions in which a given market, technology, or behavior might develop in the future.
Social Forces
The societal factors that influence and shape individuals' behaviors, beliefs, and attitudes, including culture, norms, and social structures.
Marketing Strategy
A long-term plan designed to promote products or services and achieve specific marketing objectives by understanding customer needs and creating a sustainable competitive advantage.
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