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The result of General Edward Braddock's effort to capture Fort Duquesne was:
Brand Awareness
How well consumers know and perceive the specific characteristics or brand image of a certain type of merchandise or service.
Brand Dilution
The weakening of a brand's power or value due to overextension, mismanagement, or negative associations, resulting in diminished brand equity.
Brand Extension
A strategy where a firm uses an existing brand name to introduce a new product or service category to the market.
Line Extension
A marketing strategy where a company introduces additional items in the same product category under the same brand name, such as new flavors, forms, colors, added ingredients, or package sizes.
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