Examlex
MATCHING
Match each description with the item below.
-Thomas Pinckney
Authenticity Deficit
The gap between a brand's claims of genuineness and the consumer's perception of its actual authenticity.
Aloof Brand
Describes a brand strategy focused on maintaining a sense of mystery or exclusivity, not engaging deeply with consumers, to foster allure and desirability.
Authenticity
The degree of genuineness and truthfulness in a brand's origins, promises, and actions, perceived by its audience.
Brand Storytelling
The use of narrative to communicate a brand’s values, history, and purpose, engaging customers on an emotional level.
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