MATCHING Match Each Person with One of the Descriptions Below

question 43

Multiple Choice

MATCHING
Match each person with one of the descriptions below.
-William Jennings Bryan

• A)was governor of Massachusetts at the time of the Boston police strike
• B)was the U.S.attorney general that led the Red Scare
• C)was Wilson's first secretary of state
• D)was Wilson's second secretary of state
• E)was a leading reservationist concerning League of Nations
• F)headed the Food Administration during World War I
• G)headed the War Industries Board
• H)was the Republican presidential candidate in 1916
• I)was a World War I general
• J)was the French premier during World War I

---

Definitions:

Promotion Cost

Expenses incurred to market and advertise a product, service, or brand to increase sales or awareness.

IMC Audit

A comprehensive evaluation of an organization's Integrated Marketing Communications tactics and strategies to ensure alignment with its goals and effectiveness in the market.

Promotional Mix

The combination of different marketing communication tools used by a company, such as advertising, public relations, and sales promotions, to achieve its marketing objectives.