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match the concept with its definition:
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IMC Program
Integrated Marketing Communications Program, a strategic approach that integrates various promotional tools and marketing techniques to present a consistent message to the consumer.
Evaluation Phase
The stage in a process, project, or campaign where outcomes are assessed to determine their success and to inform future actions.
Posttest the Promotion
The process of evaluating the effectiveness of a promotional campaign after its completion to gauge its impact on consumer awareness, perception, and behavior.
Design the Promotion
The process of creating and planning marketing strategies to increase the awareness or sales of a product or service.
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