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The authors call the transmission of learned behavior in nonhuman primates:
Intrinsic Motivation
The drive to perform activities for their own sake and for the internal satisfaction and fulfillment they bring, rather than for external rewards.
Expectancy Theory
A motivation theory stating that an individual's motivation is influenced by the belief that effort will lead to performance and performance will lead to desired rewards.
Need-Based Theory
A theory that emphasizes understanding human motivation in terms of specific needs, such as safety, esteem, and self-actualization.
Cognitive Perspective
A psychological approach that focuses on the mental processes involved in knowledge acquisition, perception, memory, and problem-solving.
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