What Does HRM Refer To

question 28

Multiple Choice

What does HRM refer to?

• A)techniques and processes for organizing people and work activities
• B)management techniques for controlling people at work
• C)an integrated set of processes focusing on effective employee deployment and development
• D)all management activities

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Definitions:

Market Segmentation

A strategy whereby a firm divides the total market into groups of people who have relatively similar product needs.

Market Positioning

The process of establishing the image or identity of a brand or product so that consumers perceive it in a certain way relative to competitors.

Multi-Segment Approach

A strategy where a company targets multiple market segments, offering specific products or marketing mixes to each segment.