LB Brands,a Western Canada Marketing Company,had Grown to 100 Employees

question 71

Multiple Choice

LB Brands,a Western Canada marketing company,had grown to 100 employees.Joan Farris the Vice President of Marketing spends much of her day developing and coaching people and helping to solve problems.She has a prescribed employee performance management process.She feels that decisions concerning her employee staffing,training and performance appraisals are her responsibility.Jay Carter,the Vice President of HR,feels that LB Brands must have consistent HR practices and that staffing,training and performance management decisions must be centralized in the HR department.
-Please refer to Scenario 1.1.Which of the following competing demands does Jay Carter try to balance in his role as the Vice President of HR at LB Brands?

• A)competitive challenges and international challenges
• B)international challenges and employee concerns
• C)employee concerns and HRM challenges
• D)competitive challenges and employee concerns

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Definitions:

Obsolescence

The process by which a product, service, or technology becomes outdated or no longer useful due to advancements or changes in consumer preferences.

Market Share

A particular company or product's hold on a market segment, commonly quantified by its percentage of the market's total sales.

Introduction Phase

The first stage in a product's life cycle, marked by its launch into the market, initial promotion, and efforts to attract customers.

Retail Life Cycle

The process that retail formats go through, encompassing introduction, growth, maturity, and decline stages.