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Scenario 8.2: Faulty Scaffolding
The owner and supervisor of a small BC construction company and a scaffold platform supplier were charged with two counts of criminal negligence causing death,in addition to 12 provincial health and safety legislation charges.Two migrant workers fell 11 storeys from a high-rise building when the faulty scaffolding broke,and they were not attached to harnesses.
-Please refer to Scenario 8.2.In this situation,whose responsibility was it to ensure the migrant workers' workplace was safe?
Low Involvement
Refers to a consumer behavior situation in which the individual purchases a product with minimal research or decision-making effort.
Marketing Communications
The use of different channels and tools in promoting, selling, and distributing a product or service to the target audience.
Advertising
Advertising is the practice of promoting goods, services, or ideas through various forms of media, aimed at persuading target audiences to take action.
Marketing Message
The core message conveyed by a brand or company to its target audience with the aim of informing, persuading, or reminding about its products or services.
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