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What would be a major criticism by unions about wellness programs?
Family Branding
A marketing strategy where a company markets multiple products under the same brand name to leverage brand equity.
Brand Name
Part of a brand consisting of words or letters that form a name that identifies and distinguishes an offering from those of competitors.
Brand Preference
The degree of consumer loyalty towards choosing a particular brand over others, based on positive experiences and perceptions.
Brand Recognition
The extent to which consumers are able to identify a brand by its attributes, making it stand out from competitors.
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